CRAFTING TIMELESS ELEGANCE – A Conversation with Benjamin Zbären

  29.03.2024 Business, Behind the Scenes, Business, Lifestyle, Traditions

In the heart of the Swiss Alps, where tradition meets innovation, lies a legacy of craftsmanship embodied by Zbären Kitchen and Cabinet Makers. With over 75 years of heritage, this family-owned business has mastered the art of creating bespoke kitchens that stand the test of time.

In an exclusive interview with Benjamin Zbären, the co-owner of Zbären, we delve into the evolution of kitchen designs, the essence of Swiss craftsmanship, and the future of bespoke kitchens in an ever-changing world.

Embracing Tradition, Embracing Change

Reflecting on the evolution of kitchen designs over the years, Benjamin Zbären paints a picture of transformation guided by the interplay of tradition and modernity. From the intricate frames and mouldings of the past to the sleek, flat designs of today, Zbären's kitchens have adapted to changing tastes while staying rooted in the timeless beauty of rustic wood.

"There's always been a certain allure to traditional styles," Benjamin Zbären muses, "perhaps it's a nostalgia for the comforts of the past or a desire to create a cosy retreat in the mountains."

Tailored Excellence: From Urban Chic to Alpine Charm

In a world where every kitchen tells a unique story, Zbären prides itself on crafting bespoke solutions tailored to each client's vision. Whether it's a sleek urban loft or a cosy mountain chalet, Zbären's artisans combine old-world craftsmanship with modern innovation to create spaces that resonate with warmth and elegance.

"Our clients are discerning individuals who appreciate the value of quality," Zbären notes. "From high-end projects in the Swiss cities to intimate retreats in the Alps, we cater to a diverse clientele with one common goal: to bring their dream kitchens to life."

Local Roots, Global Reach

Despite its global clientele, Zbären remains deeply rooted in the Saanenland region, where the company's story began. Proud of its local heritage, Zbären's designs draw inspiration from the breathtaking landscapes and rich traditions of its surroundings, infusing each creation with a sense of place and history.

"Our commitment to local craftsmanship sets us apart," Zbären explains. "From sourcing materials to training apprentices, we prioritise sustainability and community engagement, ensuring that our legacy endures for generations to come."

Looking to the Future: Innovation and Tradition Hand in Hand

As the kitchen evolves into the heart of the home, Zbären continues to embrace innovation while staying true to its core values. From energy-efficient appliances to bespoke designs, Zbären's craftsmen combine cutting-edge technology with timeless elegance, creating spaces that inspire and delight.

"Every project is a journey," Benjamin Zbären reflects, "guided by a shared vision of excellence and craftsmanship. As we look to the future, our commitment to quality remains unwavering, ensuring that every kitchen we create is a masterpiece of enduring beauty and functionality."

A Timeless Legacy

In a world of fleeting trends and mass production, Zbären stands as a beacon of craftsmanship and tradition. With every kitchen they create, they honour their heritage while embracing the promise of tomorrow, crafting spaces that are as unique and timeless as the Swiss Alps themselves.

Jeanette Wichmann

For more inspiration, see: or follow Zbären on Instagram

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