It feels as if a fresh breeze has blown into town with the arrival of SEASE in Gstaad. If you’re on the lookout for a contemporary wardrobe for an active lifestyle – look no further. Elegance, design, performance: The brand new shop on Suterstrasse in Gstaad provides the essentials for every experience.

A contemporary Wardrobe
The luxury Italian brand creates clothing comprising superfine wool, classic cashmere, breathable fabrics, and high-tech materials, whilst blurring the lines between urban and activewear with an unmatched level of quality. A Men’s contemporary wardrobe of essential, functional and versatile garments made of high-quality and sustainable materials.

“With Sease we aim to continue our family heritage of quality and Italian elegance with a more contemporary and functional lifestyle. It is about our life, conceived on our vision and passion. We create timeless products that become loyal friends during any adventure and convey emotions and a sense of belonging; they carry great memories, made to last in our clients’ wardrobes for a long time,” says founders Franco & Giacomo Loro Piana.

You might recognise the surname, and yes, its all family! Albeit sportier, more urban and with an abundance of details, be sure to visit – but warning issued; the Christmas list will be long! I particularly fancy the Sartorial Tech Ski Gear, ahh just the name! Oh, such a long list
 

SEASE on Suterstrasse 4 in Gstaad.
Open Monday-Sunday: 10:00-13:00/14:00-19:00

Follow them on Instagram for more styles and some ladies items: @seaseofficial


JEANETTE WICHMANN