Strength in Numbers

In 2015, several hotels in the Saanenland region formed an interest group. The result? A framework that simplifies operations, reduces costs, promotes local value creation, and strengthens sustainability — a win for the entire region.

Twenty individual hotel businesses pulling in the same direction, this level of collaboration is unique in Swiss hospitality and exists only in the Saanenland. Ten years ago, various hotels formed a purchasing cooperative to streamline their operations. The group includes boutique hotels, family-run inns, and large luxury establishments. Each has a different clientele and set of needs, but all agree that cooperation works better.

Officially known as IG Procurement Gstaad-Saanenland, this initiative originated from the Hotelier Association of Gstaad-Saanenland. “We wanted more than just a shared voice and two cosy dinners per year,” recalls Christian Hoefliger, president and founding member. “It started with joint purchases of office supplies and grew from there.” Today, the IG enables joint procurement of goods from lemons to cleaning products, using digital tools to optimise the process — saving time and money.

Digitalisation played a central role. Orders are now handled through an independent online shop, making it easy for staff and efficient for suppliers.

Insurance was another breakthrough. As a group, hotels benefit from significantly lower premiums and more comprehensive coverage than they could obtain individually.

Members choose their level of involvement using a modular “cube system,” with required and optional service blocks. Behind the scenes, Director Monika

Schüpbach manages the relationships, balancing the needs of the hotel with the offerings of suppliers. A local at heart, she sees her role as giving back to the region.
And the impact goes beyond balance sheets. By sourcing from regional farmers, bakers, and butchers, the IG supports the local economy and reduces traffic in the valley during deliveries. Even chalet owners and long-time guests benefit — the cheese on their breakfast plate or the sausage at the hotel barbecue may well come from a neighbouring farm supported by this initiative.

Today, nearly all hotels in Saanenland are part of the IG, not out of obligation, but out of conviction. The initiative relies on mutual trust and a shared vision. What began as a way to purchase pens more efficiently has evolved into a model for sustainability and collaboration in the Alps. As the IG celebrates its ten-year milestone — and its nomination for the prestigious “Prix Montagne” — the message is clear: when mountain hotels work together, everyone rises, including the region itself.

JEANETTE WICHMANN