A familiar name in Geneva, now here with a permanent address: Regalia has opened its doors at Suterstrasse 2 in Gstaad.

After a successful pop-up phase at The Alpina Gstaad, the luxury watch specialist has chosen the village centre for its next chapter.

Regalia’s focus is clear and uncompromising, with a tightly curated selection of high-end timepieces from Rolex, Audemars Piguet, Patek Philippe, F.P. Journe and Richard Mille. The emphasis is on quality, provenance and pieces that hold their value rather than trend-driven statements.

A closer look at the window revealed an interesting detail: alongside serious collector pieces, Regalia also showcases more “price-friendly”, in this case, Rolex models: understated, classic references that would make a particularly thoughtful first luxury watch, or a milestone gift for a young student.

Discreet, knowledgeable and refreshingly unflashy, Regalia’s new Gstaad boutique fits neatly into the village’s evolving luxury landscape: one for connoisseurs, collectors, and those just beginning their watch journey.

Regalia Luxury Trading
Suterstrasse 2, Gstaad
www.regalia.ch