Graff unveils the Tilda’s Bow Collection, a testament to unconditional love and timeless family bonds – a celebration of devotion perfectly tied. In a captivating brand campaign inspired by Laurence Graff’s cherished connection with his granddaughter, the collection reimagines the iconic bow motif, infusing it with modern elegance and significance.

With a nod to tradition, Graff’s designers meticulously crafted each piece to capture the moment a silk ribbon is tied with love, precision, and care. The result is a collection that epitomises eternal beauty and family values, rooted in the principles upon which the House was founded.

Embodying the collection’s ethos, every jewellery piece is a declaration of love designed to be cherished today and treasured for generations to come. The fluidity of each bow, expressed through intricate pavé diamonds, adds a touch of lightness, with round, custom-cut, and emerald-cut diamonds brought to life by Graff’s master artisans, creating a mesmerising dance of fire and brilliance.

The Creative Journey of Tilda’s Bow Collection
Anne-Eva Geoffroy, Design Director at Graff, shares insights into the creative process: “Designing Tilda’s Bow presented a unique challenge. The silhouette had to be distinctive yet reflect Graff’s unique style.” The craftsmanship involved a meticulous journey from sketch to 3D clay sculpting, capturing movement and fine detail, resulting in designs that come to precious life.

The Tilda’s Bow Collection encompasses rings, earrings, bracelets, necklaces, pendants, brooches, and watches, each piece designed to complement, not perfectly, match. This intentional diversity ensures that every jewel is subtly unique, featuring individually designed bows that are beautifully distinct.

Dutch model Rianne Van Rompaey brings the collection to life in striking campaign imagery, styled by Emmanuelle Alt and photographed by Mikael Jansson at the legendary Villa La Vigie on the Cote d’Azur in France.

As a family business, Graff has been a trailblazer in the high jewellery industry for over half a century. Founded by Laurence Graff in 1960, the company, now led by CEO Francois Graff, continues to transform rare and brilliant dia monds into pieces that resonate with emotion and beauty. Every jewel’s journey is personally overseen by a member of the Graff family, reflecting a commitment to passion, experience, and uncompromising attention to detail at every stage.

www.graff.com