Jenny Holzer has been working on graphic texts for around 40 years: These are printed on T-shirts, carved in stone, painted on canvas, running on LED displays or projected onto buildings and landscapes.
Her work began in the 1970s with posters that she put up in New York over a wide area. Holzer has recently continued her work through the medium of light projections.
Her works counter ignorance with humour and violence with kindness and courage. Holzer’s texts deal with oppression, gender, sexuality, power and war. By using media otherwise associated with advertising, news broadcasts or news tapes, she cleverly creates food for thought and undermines expectations and prejudices.
Using her new projections, Holzer will shroud the Gstaad Palace in a harmonious interplay of language and light. Since her first xenon open-air projection on the banks of the Arno in Florence in 1996, her strong words have lit up many culturally significant places, including the Spanish Steps in Rome, the Louvre in Paris, the Rockefeller Centre in New York, the City Hall in London and the Guggenheim Museum in Bilbao. The projections presented in Gstaad under the title A Little Knowledge Can Go a Long Way display Holzer’s Truisms in four languages: English, French, German and Italian.
Hauser & Wirth presents the works of Jenny Holzer in the Tarmak 22 exhibition room from 27 December 2019 to 22 January 2020. In parallel to this, Holzer will project huge light bands of text every evening from 7.00pm to 8.30pm on the magnificent Gstaad Palace between the 27 December and 4 January. Further projects will follow from 13 to 17 February 2020.