The question may sound silly, but it is not. Buying a new car for Christmas is a classic.
A perfect bed may represent a similar investment and is a beloved self-donation too. As Stefan Ryter, owner of Hästens luxury bed store in Saanen confirms: “Holiday season is our strongest working period.” “A car may bring you further,” he continues, “but you should always keep in mind that there is no object in life you spend more time with than your bed. It’s impact on personal performance and happiness is truly significant, so one should select carefully!” Same investment? “Prices of most Hästens beds compare to a midsize, but for custom-made Vividus, the finest sleep in the world, you might get a luxury sedan.”