Hopefully we'll be back there by the time you read this. As I am writing it, rain has been pouring for days. Dearly needed rain, of course, but still, don't we all wish for some snow over for the festive season?!

Unfortunately, this kind of winter may become more and more common and white Holidays an exception. Every single drop is a reminder of this. It's a tough outlook for a region highly dependent on snow for tourism.

Luckily, high-stake players are diversifying their offers and joining forces to create unique experiences that don't solely depend on snow. While we absolutely need new winter sports facilities and offers, the more long-term goals must also stay in focus and require serious efforts as temperatures may be changing for good.

Best regards,

Markus Iseli,
Publishing Director