Farmers in the Saanenland are busily preparing for this year’s “Cow Show Week”, set to take place the last week of October and feature a bevy of bovine fun.
After the five days of bovine beauty, the week will culminate in Topschau, the legendary competition during which the region’s most attractive cows parade in front of a distinguished panel of local experts. In addition to the coveted award of Miss Topschau, the title of Miss Nice Udders is also handed out to the most buxom cow.
Topschau will also be joined by the Swisscow competition this time around, and is expected to attract hundreds of spectators. Held this year at the Alex Gobeli farm, the event will team with folk music and yodelling, as well as food and drink. The competition will begin at 10:30 am, Saturday, 28 October.