The document clearly stated their position on winter tourism, declaring that their main concern is maintaining “the quality and pleasure in ski areas, and against mass winter tourism and cheap culture.”

As seen in a recent marketing campaign, the Saanenland will stay true to its existing philosophy, where a personal experience and discovery of nature’s beauty reigns. 

 “We are dedicating ourselves to a future of quality rather than quantity,” BDG Director Matthias In-Albon continued, “We charge the fees that our ski areas—with all their qualities—deserve.”