With the price of annual passes up 8% this year (that's almost SFr 1,000 for a non-res pass), you'd be well advisedto pick up your pass before October 31 (see: Ski pass prices going up). Those passes ordered and paid for by that date are subject to a 10% discount, canceling out the price increase. Unfortunately Gstaad Mountain Rides doesn't have online ordering, so you'll have to plan a visit to one of the locations listed below, or there's a form you can fill out to order by post (yes, some people still do that). Probably if you're really nice they'll let you order by credit card over the phone at +41.33.744 81 81. Remember kids under nine don't need to pay to ride, but you'll still need to pay the SFr 10.- for the magnetic card deposit.