Although not all data has yet been evaluated, the 2019 summer season has gone very well.
The number of overnight stays has risen by a huge 25,711, compared to the previous year, according to the current figures from Gstaad Saanenland Tourism (GST). When the data arrives for the remaining hotels, the statistics will continue to increase. This means that the region recorded at least a 6.8% increase for overnight stays. This puts the Saanenland well above the Swiss average of 2.4%.
Most of the guests come from Switzerland, which confirms the trend of the past years. Also, Europe seems to have woken up after the paralysis due to the strong Swiss franc. In the rankings for the top 5 countries of origin, Germany comes in second, France in third, followed by Great Britain and the Benelux countries.
The development is rated positively by the destination and meets with expectations, according to Flurin Riedi, managing director of GST. “As far as the future is concerned, it’s particularly important to further strengthen the off-peak seasons,” he says. The focus would be on the May/June and September/October periods. “We want to make better use of this potential!”
Based on AvS/Blanca Burri
Translated by Justine Hewson