
When you ask most people why they read the Anzeiger von Saanen, our local newspaper, they'll tell you it's for the ads. When you ask people what they don't like, they'll often say the articles are too long, or that's its restrictive to only have news on Tuesdays and Fridays. Well, the Anzeiger seems to be listening to both the kudos and the critics, with the launch this week of Anzeiger von Saanen TV, a new local info service broadcast onto digital screens positioned in public places around Saanenland.
If you are here right now you might have seen them already - for example while taking a coffee at Charly's, picking up some bread at Brot Bar, working out at Move it, filling up at Overlap, waiting for Dr Amiet or Dr Hauswirth at Chalet Sante, or up at the Hotel Kernen in Schönried. And according to the Anzeiger there are many more locations coming onto the network over the coming weeks and months, including the new Landhaus in Saanen, the MOB station in Gstaad, Raiffeisenbank, the Alpenland in Lauenen, the Molkerei in Schöenried and Glacier3000, to name a few.
Top: Stefan Romang with his new screen running the Anzeiger von Saanen TV local info service at Charly's. Above, regulars at the bar in the Hotel Kernen in Schönried catching up on their local news.
The screens themselves display a mix of local and regional news next to local ads and offers. The cool thing is -- and this we haven't seen anywhere on our travels at home or aboard -- the ads aren't just generic national campaigns...they're are all those useful bits of information masquerading as advertising that appear week in, week-out in the paper. And on top of that, each screen is slightly different, with offers from the local venues where the screen hangs such as items on sale, daily menus, ski conditions, immunization advisories and the like.
While the Anzeiger is a sister publication of this website -- and while we've had issues in the past with the publication's sometimes annoying sense of conservatism -- we have to say that the whole thing all looks quite slick, certainly not the stuff of a sleepy local newspaper. With all the news from the region uploaded every weekday in short summaries, we're psyched that we no longer have to restrict our news intake to twice a week. Right now everything is in German but we are working on getting our hands on it, at least in the high season, so you don't have to rely on your German skills. There's lots in today's newspaper about what this all means for local business and advertisers, but from our consumer perpsective, we say bravo to the Anzeiger. More after the jump.
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