"Market pressure is strong and calls for new measures,” says  Matthias In-Albon, managing director of the lifts belonging to Gstaad AG. “I’m happy that we have found a common solution and that Wasserngrat and both Lauenen and Gsteig are also on board.”

A new solution for Gstaad locals has also been announced—a tailored seasonal pass that will encompass the BDG lift zone, Wasserngrat, and both Lauenen and Gsteig. Skiers can then add additional lifts or zones to their pass for a fee. Additions to the pass could include Glacier3000, a parking pass, and a summer pass, amongst others. The special pass, which replaces the SuperPass, is available to anyone who has their primary fiscal address in the Saanenland or Pays d’Enhaut, including Rossiniere, Simmental, and Ehrlenbach. The standard pass will be offered at CHF 550 adult, CHF 440 less than 19 years old,  CHF 520 for senior citizens, and CHF 260 for children age 6-15 years old.