Gstaad 2020 is an initiative rooted with Gstaad Saanenland Tourism, the Hotel Association Gstaad Saanenland and a number of prominent local organizations all who drive towards reaching a comprehensive and common approach to the understanding of the image and reputation of the region. The aim of the 2020 initiative is not to be a debate club but an organization able to bring about the right level of action and cohesion between the functioning cornerstones of the Gstaad destination being agriculture, tourism, gastronomy and trade. The collaboration and coordinated vision of these cornerstones will lead to strength with the potential to have a voice and opinion in political decisions.
The motto ‘GSTAAD like’ is in topic within Gstaad 2020. This term is being described as being the highest quality in any form. Gstaad like is explained as such: Local business and industry is faced with the customer, it is important that expectations are surpassed particularly in economically challenging times. Each of us should work, even without the support of an association, to critically examine what can be done even better. Not to be a perfectionist, but to consistently bring about an experience of the highest quality, with the customer of course always in the foreground. Be it on arrival on the train, check-in at a hotel or at the application to the municipality for future community citizens, the feeling of ‘Gstaad like’ is what the delegates of 2020 have defined.