Charly's Tea Room is celebrating its 100th anniversary in 2012.
Charly's Tea Room has not always been just a popular meeting place for locals and guests, it has always been widely known for its unique atmosphere, specialties and chocolate products.
‘My father suffered a stroke in 1958 and so I had to come back from England and help my mother in the tea room’,says René Reuteler and in 1960, the trained Confectioner with his wife, Heidi took over the business entirely.
Having grown up in Charly’s, René knew the business well. "Dancing in the winter to live music was the Charly’s then,"recalls Reuteler. ‘Locals and visitors met for apres-ski at Charly’s. Many locals and visitors will recall the dance floor’, says Reuteler. René and Heidi though had a different vision for Charly’s. ‘With more tables and without music, we made more sales in less time’, says Heidi. The Tea Room however remained faithful to its reputation as a meeting place.
‘We had a lot of regulars, who came for refreshment. Women even then met regularly to have coffee and cake’, recall the couple. ‘At least half the neighborhood met on Saturday evenings with us. Students from various international institutions, famous persons, and locals have always been treated equally at Charly’s and discretion was, and still is a matter of honour. ‘We do not tolerate autograph hunters in the tea room’, the Reuteler’s explain. When the business was sold to Stefan Romang, the Reutelers were happy with their lot and the new owner. They maintain good contact and do not interfere. ‘We are pleased with how it is running’. Says the 79 year old René Reuteler.