G(S)T contemplates name change
In the run-up to the General Assembly meeting of Gstaad Saanenland Tourismus, there was quite some debate in GstaadLife sister publication, the Anzeiger von Saanen, over the proposals to change the name of "Gstaad Saanenland Tourismus" to just "Gstaad Tourismus". On the one hand, there were those who argued that the brand of repute that attracts tourism and spending to the region is in fact "Gstaad", and that the use of the Saanenland reference specifically precludes the possibility to market such regions as Zweisimmen (technically in the Obersimmental) and Rougemont (technically in Pays d'Enhaut). On the other hand there were arguments made that the Saanenland moniker is the glue that binds the unique villages of the region together, a connection which is an important link to the rural authenticity of the countryside and which helps counter the perception in some consumer circles that the brand Gstaad stands for excessive wealth and snobbishness. In the end, the assembly rejected the name change proposals, with the 67 to 54 vote insufficient to trigger a by-law amendment that any name change would require. Bu it's still interesting food for thought though...Gstaad and Saanenland, which is the dog and which is the tail?